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Mitä on kirjamarkkinointi? Saako jokainen kirja oman markkinointisuunnitelmansa ja mikä on kirjailijan rooli nykyään oman kirjansa markkinoinnissa? Vieraana Otavan ja Suomalaisen kirjakaupan markkinointi- ja viestintäjohtaja Kirsi Tähjänjoki.

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#132: Miten kirjoja markkinoidaan, markkinointi- ja viestintäjohtaja Kirsi Tähjänjoki?

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