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The traditional ad agency model is broken. The Swedish design-as-a-service company Klingit is expanding to Finland. Coincidence?

We discussed misaligned incentives, the four pillars of Klingit, and the potential hurdles the Swedish company faces in the Finnish market with CEO Anders Ringstedt.

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The traditional ad agency model is broken. The Swedish design-as-a-service company Klingit is expanding to Finland. Coincidence?

We discussed misaligned incentives, the four pillars of Klingit, and the potential hurdles the Swedish company faces in the Finnish market with CEO Anders Ringstedt.

Markkinointiperuna: How to fix the broken agency model, Anders Ringstedt #23

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