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Miten sujuvat suomalaiset brändinimet muilla mailla? Mitä sudenkuoppia on nimeämispuolella edessä kun yritys lähtee kansainvälistymään ja miten ne voi välttää? Vieraana viestintävalmentaja Dorita Dahl-Foreman.

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Markkinointiperuna: Englanninkieliset brändinimet ja niiden wolfholes, Dorita Dahl-Foreman #20

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