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Miten rakennetaan tehokas markkinointitiimi? Riittääkö jos palkataan yksi maagisen hyvä markkinoija, joka hanskaa koko paletin? Ja mitä erityisesti kannattaa tehdä in-housena ja mikä ulkostaa?

Vieraana Oulun Energia -konsernin markkinointi- ja viestintäjohtaja Linda Webster.

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Miten rakennetaan tehokas markkinointitiimi? Riittääkö jos palkataan yksi maagisen hyvä markkinoija, joka hanskaa koko paletin? Ja mitä erityisesti kannattaa tehdä in-housena ja mikä ulkostaa?

Vieraana Oulun Energia -konsernin markkinointi- ja viestintäjohtaja Linda Webster.

Markkinointiperuna: Mikä kannattaa tehdä in-house, mikä ulkoistaa, Linda Webster? #19

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