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Nucu is an Oulu-based company coming to market with their category-defining Nucu Pad, a multisensory sleep pad designed to help babies sleep better.

What challenges do companies face when launching a new category? What do Oura and Nucu have in common?

Our guest is Nucu co-founder Marco Suvilaakso.

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Nucu is an Oulu-based company coming to market with their category-defining Nucu Pad, a multisensory sleep pad designed to help babies sleep better.

What challenges do companies face when launching a new category? What do Oura and Nucu have in common?

Our guest is Nucu co-founder Marco Suvilaakso.