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Lokalisoida vai not to localize? Mitä lokalisointi maksaa, missä vaiheessa se kannattaa ja mitä kasvuyrityksen on hyvä ottaa huomioon heti alusta asti, jotta kansainvälistyminen menee sujuvammin?

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Markkinointiperuna: Valmiina kansainvälistä kasvua varten – lokalisoinnista kansainvälistymiseen, Tarja Karjalainen #13

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